How to build trust with your audience while starting out as a coach?

Tamoghna Dey
4 min readJul 16, 2022

Building trust

Trust is an important part of the sales process. It helps you build a relationship with your audience and create trust in yourself as a coach or mentor. If you don’t have trust from your audience, it’s hard for them to believe what you’re saying or doing will work for them. But how do we get started building that trust? How do we start building our reputation as coaches/mentors so that people know they can rely on us when they need help?

Be a real and genuine human being.

When you’re starting out as a coach, it can be hard to keep your cool when things get tough. But the best way to build trust with your audience is by being real and genuine human beings.

First thing’s first: authenticity will help you connect better with people on a deeper level than simply telling them what they want to hear. It takes courage and humility for someone who has never done something before (like coaching) to admit that this is all new territory for them, but it also shows that they care about their clients — and more importantly, their growth as an individual/team member/business owner.

Second: transparency means being honest about what matters most at any given moment in time — whether that be financial goals or relationships within the company (or even just yourself). Transparency allows others to see into our lives in order for them to know if there are certain areas where we need improvement or aren’t doing everything right; this gives us opportunities for improvement over time if we’re willing to change ourselves accordingly!

Show them your mistakes, and be vulnerable with your audience.

When you are a coach, it is important for your audience to know that you are human. This can be achieved by showing them your mistakes and failures.

Show that you are willing to learn from other people’s experiences, rather than only relying on what works for you.

Show that there are no rules in the coaching world — everyone has different approaches, so learn from the best!

Show the power of your product or service by creating a sense of exclusivity.

The first step to building trust with your audience is to show the power of your product or service by creating a sense of exclusivity.

Exclusivity is an important part of this process because it makes people feel special and important, which in turn will help them get off their butts and take action on your site.

The best way to do this is by giving them a sense of urgency that they don’t have time for anything else right now besides getting results from you as soon as possible (this could mean anything from setting up an appointment with you now, getting started right away by signing up for one or more programs today).

Solve their pain points. Give them value and help them grow.

The first step to building trust with your audience is to solve their pain points. This can be done by giving them what they want, and if you’re a coach who is starting out as well, it will be easier if you’re able to offer value in the form of help or advice that they can’t find anywhere else.

The second step is to give them a sense of belonging. If they feel like they’re part of something bigger than themselves or their own life, then there’s no reason why they shouldn’t trust you enough for you two to build an ongoing relationship together!

Clarify your offer to make it super easy for people to understand what you’re doing.

  • When you’re planning your offer, make sure it’s clear.
  • If a person has no idea what you do, they’ll have a hard time trusting that you can help them.
  • Don’t assume your audience knows what you’re talking about or what they want from the conversation with you — everyone is different!

Make yourself available. Create different ways to connect with you

  • Make yourself available. Create different ways to connect with you (online and offline)
  • Provide a way for people to get in touch with you

There are useful things you can do online that will immediately start building trust with your audience!

You can also create a blog, or set up an email list that allows your clients to ask questions and get answers from you. You should post on social media channels like Facebook, Twitter, or LinkedIn so people can reach out directly.

Having a hard time creating content?

Dm me on LinkedIn or mail me at



Tamoghna Dey

I help aspiring entrepreneurs, grow their brands and connect with their audience through strategic Content Creation.✨